Google Ads

Google Ads is a paid advertising platform for Google, the biggest search engine out there. With paid ads, you can display your website higher on the search page. Let’s say you run a hotel in Capetown. When somebody searches ‘hotel Capetown’, your website might not get a high ranking and is not seen by most visitors. With Google Ads, you have a chance to display your ad higher on the page.

In the Google Ads dashboard, you can set up campaigns for every search term you would like. For instance ‘Hotel Capetown’, ‘Lodging Capetown’ or ‘Family hotel Capetown’, depending on the sort of accommodation you offer. You can also define what country you want to target and what budget you want to spend.

You pay per click on your ad, and costs depend on the competition there is on this same keyword. For instance, more companies want to be found on the keyword ‘hotel’ which makes it more expensive than a more specific term that contains a specific city area, facility, or brand name.

While this means you should choose your keywords wisely, Google Ads can be an effective way to drive potential guests to your website and generate more bookings.

Before you can start: make sure you have a Google/Gmail account.

Step by step guide to Google Ads: a guide through everything you need to know about Google Ads with videos and articles. You will find even more videos and articles so you can learn everything from conversion tracking to keyword targeting to attribution models. There is quite a learning curve involved in running effective add campaigns on Google.

Google has more information about Ads in the Help Section.