Interaction during the stay
When a guest is actually at your property or experiencing your service, this is a great opportunity to stimulate interaction.
Retrieve guest data at check-in
The check-in is very important. It is the first impression for the visitor and you want to give them a warm welcome. But more importantly, if you want to stay in contact with the visitor after they leave, this is the time to update the guest data and even offer a newsletter subscription. Whenever a guest books via an OTA, his or her email address is encrypted, and you won’t be able to email this person three weeks after checkout. At check-in, ask for their valid email address and offer an incentive such as a free drink, discount, or free service when they sign up for your newsletter.
Six stages of the check-in procedure
Discount drink or snack during the stay
By check-in, or via the pre-stay email, you can give your guest a voucher where they can have a drink or snack in the lobby/bar with a discount. For the guest, it is a nice invitation to have a drink at the bar, and of course, you hope that it will be more than one drink ;-)
Ask feedback during stay
Of course the guest can give a review after the stay, but it is smart to already ask for feedback during their stay. When there are complaints you have the opportunity to solve these and turn a negative review into a positive. After breakfast, lunch, dinner or activity are suitable moments to ask for a review. You could offer either a paper form or give a link to an online survey, for example by printing a QR-code that directs to the questionnaire.
Use social
Another way to create attention for your location is by asking your guest to post something on social media, where the person mentions your location. With an incentive, such as a discount or a chance to win a prize, guests are often more willing to participate.
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