Who is your target audience?
Do you know who your ideal customer is? Is this a local business traveller, an American tourist or a young backpacker? When you define your target group, you know who to aim for in your marketing and communication. This way, you have an understanding of what your guest finds important, how he searches for accommodations and how you can convince him to book your offering.
First, we define our target categories. In hospitality, we work with four main categories:
Imagine your customers
Once you have defined your main categories, it is time to get to know your (potential) guests. A great way to bring your target audience to life is by creating persona’s. Personas are fictional characters, which you create based upon your research in order to represent the different guest types that might visit your business. Creating personas will help you to understand your users' needs, experiences, behaviours and goals.
